Dealing with the media ...
Regular media relations - press releases, features, case studies, backgrounders, photo opportunities, journalist
briefings - is the most powerful and cost-effective method of raising your profile and influencing your target audience.
It is simply too important to be left to well-meaning amateurs who think they know 'how to do
PR'. In fact, the dabbling of amateurs can actually backfire and lead to missed opportunities or, worse, negative publicity for your company.
To be effective, you must be able to grab the attention of journalists in the first place and then build up a
working relationship with them. |
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All media relations should be planned or carried out by skilled professionals who know how the media works and
have the right experience and training to create or identify opportunities and then exploit them.
At Bowden Ruck, you'll find all this and more. Our people have worked as journalists as well as PR practitioners
so we know how to deal with all media - from trade journals and newspapers to radio and television stations - to deliver positive coverage
that meets your business and marketing objectives.
And because we know what makes a story, we can give you reliable advice and realistic expectations about the
amount of coverage that your company can expect to achieve.
